September 25, 2023

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Philip Morris International Launches New IQOS ILUMA in Japan to Accelerate the Achievement of a Smoke-Free Future

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LAUSANNE, Switzerland–(Business enterprise WIRE)–Philip Morris Global Inc. (PMI) (NYSE: PM) now introduced the launch of IQOS ILUMA, the hottest and most ground breaking addition to their increasing portfolio of smoke-no cost goods for grownups who would in any other case continue to smoke or use nicotine items. These days, this array of improved and enjoyable alternatives to cigarettes contains multiple generations of the IQOS tobacco-heating process, the No. 1 heated tobacco product or service in the entire world.1 Uniquely, the new IQOS ILUMA becomes the brand’s 1st tobacco-heating method to introduce induction-heating technologies, which makes use of no blade and needs no cleaning.

Our goal is a globe without having cigarettes a entire world wherever cigarettes are changed by smoke-absolutely free alternate options that are a better option than continued using tobacco,” mentioned PMI CEO Jacek Olczak. “We have released a number of generations of our IQOS heated tobacco method expanding our portfolio to offer you regularly improved, science-backed methods that take benefit of developments in engineering and tackle suffering details listened to from consumers. This commitment to steady innovation performs a sizeable position in our ambition to deliver a smoke-totally free foreseeable future. The launch of IQOS ILUMA, our most progressive device nonetheless, provides adult people who smoke one more improved alternative and signifies an crucial leap ahead in our initiatives to accelerate the end of cigarette smoking.”

The IQOS ILUMA series gives two products in Japan: IQOS ILUMA Key and IQOS ILUMA. Each products use new induction-heating technological know-how but offer you distinct patterns to allow for grownup buyers to decide on the unit that finest fits their desires and preferences.

The revolutionary heating engineering in these products is the SMARTCORE INDUCTION ProcedureTM that heats the tobacco from inside the new TEREA SMARTCORE AdhereTM. These recently created sticks are to be employed only with IQOS ILUMA,2 which features an auto-start out operate that detects when the TEREATM stick is inserted and routinely turns on the system. These bladeless gadgets present a cleaner way to heat tobacco from the core, with out burning it, to offer a extra constant encounter, no tobacco residue, and no need to clean up the gadget. Also, they create no combustion and no smoke, and PMI’s market place research signifies that IQOS ILUMA provides a far more pleasurable experience in comparison to previous IQOS generations.3

IQOS ILUMA is our most revolutionary featuring to-date and the new flagship in our portfolio of science-backed, smoke-absolutely free products and solutions. Its breakthrough induction-heating technological innovation heats tobacco from inside, with no burning, so there is no smoke, no ash and, like preceding IQOS equipment, it emits, on normal, 95% lessen stages of harmful chemical substances compared with cigarettes,”4,5 reported Michele Cattoni, Vice President Heated Tobacco Platforms at PMI. “On the other hand, as opposed to our past tobacco-heating techniques, IQOS ILUMA has no blade. That usually means no tobacco residue or cleaning—ever. With this, and other merchandise features, we aim to tackle buyer ache details that could have hindered some adult smokers from commencing or retaining their journey absent from cigarettes in the earlier.”

IQOS ILUMA Primary and IQOS ILUMA are out there in Japan for pre-get on beginning August 17, 2021 and for buy at IQOS retailers on August 18, 2021.

As of June 30, 2021, PMI’s smoke-absolutely free solutions are readily available in 67 marketplaces.6 The business has mentioned its ambition to be existing in 100 markets with its smoke-no cost products and solutions by 2025. There are far more than 20 million end users of the IQOS tobacco heating system globally, and PMI estimates that additional than 73% (around 14.7 million) of these guys and gals have switched fully to IQOS and stopped using tobacco with the stability in many stages of switching.7 PMI’s ambition is that by 2025 at minimum 40 million PMI cigarette smokers who would usually proceed to smoke will have switched to smoke-totally free products. On top of that, the company’s ambition is that far more than half of its web revenues will come from smoke-free of charge products by 2025.


IQOS ILUMA Primary is out there in a new design that uses classy, anodized aluminum merged with a texture wrap. The unit is obtainable in 4 colours and is customizable both equally in conditions of connected characteristics via the user’s smartphone and offline with a huge vary of extras, which include charger wraps and holder rings. The design and style of IQOS ILUMA is similar to that of former IQOS generations but offers an improved tobacco knowledge with improved attract and adhere-by-adhere taste consistency—available in 5 colours with more accent selections, such as holder rings and interchangeable doors. Each equipment offer you grownup end users the means to have two consecutive utilizes with no recharging the holder and consist of innovative characteristics that can be enabled or disabled—by the IQOS app—such as smart gestures, vehicle-get started, several illumination modes, alerts, and the potential for the person to lock and unlock their machine when required. IQOS ILUMA is our most sturdy device to day, and, as it has no blade, there’s no have to have to thoroughly clean the gadget.

Philip Morris Global: Delivering a Smoke-Free Potential

Philip Morris International (PMI) is major a transformation in the tobacco field to generate a smoke-absolutely free future and ultimately switch cigarettes with smoke-free of charge merchandise to the advantage of older people who would or else proceed to smoke, modern society, the company, its shareholders and its other stakeholders. PMI is a major global tobacco firm engaged in the manufacture and sale of cigarettes, as nicely as smoke-cost-free products and solutions, related digital devices and components, and other nicotine-containing products and solutions in marketplaces outside the house the U.S. In addition, PMI ships versions of its IQOS Platform 1 product and consumables to Altria Group, Inc. for sale under license in the U.S., where these products and solutions have received internet marketing authorizations from the U.S. Foods and Drug Administration (Fda) underneath the premarket tobacco solution software (PMTA) pathway the Fda has also approved the advertising and marketing of a model of IQOS and its consumables as a Modified Risk Tobacco Item (MRTP), getting that an publicity modification buy for these products is suitable to boost the general public health. PMI is creating a future on a new category of smoke-totally free items that, when not hazard-no cost, are a significantly improved decision than continuing to smoke. Through multidisciplinary capabilities in product enhancement, point out-of-the-art services and scientific substantiation, PMI aims to make sure that its smoke-cost-free merchandise fulfill grownup customer choices and arduous regulatory prerequisites. PMI’s smoke-free of charge product portfolio consists of warmth-not-burn and nicotine-made up of vapor merchandise. As of June 30, 2021, PMI’s smoke-absolutely free products and solutions are out there for sale in 67 markets in vital cities or nationwide, and PMI estimates that around 14.7 million adults around the earth have already switched to IQOS and stopped smoking cigarettes. For additional information and facts, be sure to stop by and

1 Resource: PMI world estimate of complete in-sector revenue of heated tobacco models as of December 2019 (excluding China and U.S.).

2 IQOS ILUMA is intended to be used only with TEREA SMARTCORE STICKS. IQOS ILUMA and TEREA SMARTCORE STICKSTM must not be employed with preceding IQOS generations, as this could result in destruction to the unit. As TEREA SMARTCORE STICKSTM consist of a sharp steel portion that can lead to severe personal injury if swallowed, they must be retained out of reach of small children and pets, and should not be ingested or disassembled.

3 Source: Experiments executed in Italy and Japan with a full of 714 IQOS buyers, November 2020 to March 2021.

4 Vital data: It does not automatically equivalent a 95% reduction in risk. IQOS is not hazard-free of charge and offers nicotine, which is addictive. Only for use by adults.

5 ”95% less” represents the normal reductions in amounts of a vary of dangerous substances (excluding nicotine) in contrast to the smoke of a reference cigarette (3R4F). See Important Information on www.

6 Resource: Philip Morris International 2021 Second-Quarter Final results.

7 Supply: Philip Morris Worldwide 2021 Next-Quarter Results.

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